Websites, photos and local search for independent businesses
Rooted Web is a one-person studio in Llandrindod Wells. I design and build websites, take the photos that go on them and help you get found locally, so you deal with one person from first chat to launch and beyond.
Websites
Websites that feel good and work hard
A website planned around the questions your customers actually ask, written in plain English and built to load quickly on any phone. You'll be able to update it yourself, and it'll be ready for search from day one.
What's included
- A planning session to agree who the site is for and what it needs to do
- Help with your words, from editing your notes to writing pages from a conversation
- A design made for your brand, not a template with your logo dropped in
- A fast, mobile-first build that works on a weak signal
- Accessibility built in, aiming for the WCAG 2.2 AA standard
- Search basics: page titles, descriptions, structured data and a sitemap
- Moving your old pages across and redirecting old addresses so you keep your rankings
- A walkthrough so you can make simple updates yourself
Good for: Independent businesses, makers, trades, hospitality and organisations that want a site that brings in enquiries rather than just sitting there.
Online shops
Online shops that are easy to browse and easy to buy from
An online shop that makes it simple for customers to find what they want and pay for it, and simple for you to add products, manage orders and keep stock up to date. I'll recommend a platform that suits the size of your shop rather than the biggest one going.
What's included
- Product pages with clear photos, descriptions and prices
- Secure card and wallet payments
- Delivery, collection and local delivery options
- Order and stock emails, so you know what to send and when
- Shop terms, including the 14-day cancellation right most UK online sales carry
- Training on adding products, changing prices and running offers
Good for: Farm shops and food producers, makers, independent retailers and anyone selling boxes, vouchers or bookings online.
Support
Website care after launch day
A website needs looking after, like anything else that works hard for you. Website care keeps your site secure, backed up and up to date, and gives you someone to ask when you need a change or something stops working.
What's included
- Software, plugin and security updates
- Regular backups you can be restored from
- Uptime monitoring, so I know if your site goes down
- Small content changes, like new photos, prices or opening hours
- Reminders before your domain or hosting renews
- Friendly help in plain English when something goes wrong
Good for: Anyone who would rather spend their time running their business than keeping a website patched and backed up.
Photography
Brand photography with real people and real places
Honest, documentary-style photos of you, your place and your work, taken in warm natural light. They give your website, social media and print something real to show, which no stock photo can.
What's included
- A planning call and a shot list built around where the photos will be used
- An on-location shoot at your premises, workshop, farm or venue
- People, places, products and the small details that show your craft
- Edited, high-resolution images plus web-sized versions ready to upload
- Clear permission to use the photos on your website, social media and print
Good for: Businesses whose website still relies on stock photos or phone snaps, and anyone launching a new website or brand.
Identity
Branding that looks like you, online and off
A consistent identity, from your logo and colours to your business cards and signs, so people recognise you wherever they find you. It's the same care I put into the Rooted Web brand you're looking at now.
What's included
- Logo design, with versions for the web, social media and print
- A colour palette and type choices that work together
- Business cards, leaflets, menus and signage
- Social media profile images and templates
- A short brand guide so everything stays consistent
Good for: New businesses, and established ones whose look has drifted over the years.
Search
Local SEO so nearby customers find you first
Help showing up when people near you search for what you do. Google says local results come down to relevance, distance and prominence, and that nobody can pay for a better ranking, so this is about getting the basics right and keeping them right.
What's included
- Setting up or tidying your Google Business Profile, with the right name, categories and hours
- A simple system for asking customers for reviews, and help replying
- Location and service pages that clearly say where you work
- Structured data so search engines and AI tools understand your business
- Setting up Google Search Console and checking what people search for
- Local links and listings that are actually worth having
Good for: Businesses that rely on customers within driving distance, from cafes and trades to holiday lets and shops.
How we'll work
From first chat to flourishing site.
- 1
Discover
Your goals, your audience, your offer, and what success looks like for you.
- 2
Shape
Structure, words, visual direction and a clear, itemised plan we both agree on.
- 3
Create
Design, build and photography, with feedback points so nothing's a surprise.
- 4
Grow
Launch, check what's working in Search Console, and keep improving.
Questions
Questions about my services
How much do your services cost?
Every project is different, so I give an itemised quote after a chat about what you need. As a guide, most small business websites from a UK freelancer cost between £500 and £4,000. My article on what a website really costs explains where the money goes.
Do you only work with businesses in Mid Wales?
I'm based in Llandrindod Wells and most of my clients are in Powys and Herefordshire, but I work with businesses anywhere in the UK. Websites can be planned and built online, and I travel for photo shoots.
Will I own my website?
Yes. Your domain should be registered in your name, and once the project is paid for, the website, words and photos are yours to use. I'll make sure you have the logins for everything.
Can I update the website myself?
Yes. I build sites so you can change text, photos, opening hours and prices yourself, and I'll show you how before launch. If you'd rather not, website care covers small changes for you.
Can you redesign my existing website?
Yes. I'll review what you have, keep what's working and redirect your old page addresses to the new ones, so you don't lose the search rankings you've already earned.
Do you build Welsh and English websites?
Yes. Bilingual sites need translation and two versions of each page, so it's best to plan for them from the start. I can build the site so both languages are easy to update and easy to switch between.
Great ideas grow here
Let's make something worth finding.
Tell me a little about your business and what you need, and I'll get back to you for a proper chat.